AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Poland: Q4 2022 Performance Review
Here's a look at the performance of the top 5 beauty retail apps on a unified platform in Poland during Q4 2022, including weekly downloads and active user trends.
During the fourth quarter of 2022, the top 5 beauty retail apps in Poland exhibited varied performance trends across downloads and active users. Below, we delve into the specifics for each app.
Douglas.pl - Perfumeria saw significant growth in weekly downloads, starting from around 5.5K in late September and peaking at 34.6K in mid-December. Active users also showed an impressive increase, rising from 36.9K to a high of 74K in the same period.
Notino: profumi e cosmetici experienced a notable spike in weekly downloads, particularly in early December, with numbers reaching approximately 40.8K. Active users reflected a similar trend, with a substantial rise from around 10.5K at the end of September to 55.1K by early December.
Sephora - Poprzednia wersja maintained steady weekly downloads throughout the quarter, culminating in a peak of about 16.3K in mid-December. Active users followed a consistent upward trend, starting at 21.3K in late September and reaching up to 40.2K by mid-December.
flaconi exhibited modest growth in weekly downloads, with figures rising from 52 in late September to 821 by mid-December. Active users also showed a gradual increase, ending the quarter with approximately 5.5K.
Lush Fresh Handmade Cosmetics had minimal activity in terms of both downloads and active users, with the highest weekly downloads recorded at 17 in early November.
For more detailed insights and data, visit Sensor Tower.
